Many people argue that a better quality product can shape consumers’ preferences and advertising should be overlooked. I partly agree with this statement because both are essential for stimulating consumers’ demand. This essay will discuss the consequences of better quality products and promotional campaigns.
However, promotional campaigns exert a significant influence on consumers, shaping consumers’ demand. Moreover, they encourage impulsive purchasing and target specific demographics. Consequently, consumers are willing to buy these commodities, which they saw on advertisements. For example, when younger consumers see visually appealing products on social media, they are willing to buy these products, whereas they are premium-priced or low-priced. Therefore, promotional campaigns can drive consumers’ spending and have a significant influence on consumers.
Nevertheless, quality products are also essential for increasing brand visibility. In addition, they can stimulate consumers’ demand, because consumers like to buy quality products rather than quantity. For instance, when individuals are satisfied with brand products, they tend to purchase them. As a result, it can cultivate brand loyalty and drive consumers’ spending. Overall, quality products are essential for brand reputation.
In conclusion, although many people believe that only quality products can manipulate individuals’ preferences, I believe that promotional campaigns are also essential for cultivating brand loyalty among consumers.