Many individuals are of the opinion that a product doesn’t rely on advertising which is just a form of entertainment and unnecessary, consumers buy it based on their own demand and its value. Personally, I disagree with this school of thought because when companies adopt the advertising activities, they can increase the rate of buying, ensuring the prestige of brands and focusing on other important factors of products.
Firstly, proponents of this view argue for the economic benefit of the brand. Theoretically, the institutions can allocate their budgets more comfortably if the advertising costs are reduced. In fact, the restriction of commercial entertainments correlates with the diminishment in the overall purchasing power, as consumers are often attracted by the celebrities engaging in the campaign or the concept of the advertisement. For this reason, the decisions of consumers are affected not only by their own demand but also by the trustworthy KOLs and the brand backgrounds. Take, for example, in the 2017 advertising campaign of a shoe brand named Bitis in Vietnam, Son Tung MTP was chosen to be the brand ambassador, after a commercial music video of this singer had been released, immediately, the company’s revenue of a pair of shoes showed in the video increased in an incredible level. With the elegant concept and the substantial quality of shoes, this Vietnamese brand escaped from the brink of bankruptcy in a competitive shoes market and became one of the most popular high-quality shoe brands in Vietnam. Therefore, such collaboration can have a substantial impact on the people’s choice among the thousands of equal options in the financial market.
To add further credence to my assertion, through encouraging the purchasing activity of individuals, the advertisement can increase the recognition level of the brand if they combine with effective strategies such as the aesthetic logo design or humanitarian campaigns. This measure can build trust in either external aspects or internal values of a brand in order to create sustainable consumption. Moreover, advertisement is the most efficient way to emphasize other advantages of a product which buyers can ignore, the most popular cases occur with the core contents of productions associated with food and water. Therefore, entertaining advertisements are invested to help consumers gain better knowledge about products as well as brands in the most natural way, encouraging them to buy for the multi-valued products.
In conclusion, although companies can be more economical when they reduce the cost for advertising, I believe that advertising plays the key role in boosting the amount of buyers as well as gaining prestige and emphasizing other benefits of the products.