In today era, marketers such as restaurants and supermarkets have the realised the marketing opportunity offered by schools and so are giving money to schools. Even though the administration of schools are using the money to raise funds for school activities this is definitely disadvantageous for school children.
To commence with, advertising the junk foods and their availability within school premises would help to develop children’s taste for such foods. This can increase problems like obesity, which in turn is the root cause of many health problems among children. For instance a survey conducted by UK researchers 67 percent children have been suffering from the problem of obesity as they give preference to junk foods than homemade meals. As a consequence, fast foods should not promote in schools.
Moving further, these ads promotion can also put negative impact on the family members. This is mainly because if schools promote advertisement of any product like toy and video games from supermarkets through educational materials, so children would think that they have the approval of teachers or schools authorities. Consequently, these vulnerable children pester their parents to buy those products, which can upset the family budget. Therefore, this is a very vivid example of how commercialisation of school can promote materialism in children.
To sum up, it is definitely a negative development to use schools to advertise their products as this may lead to unhealthy eating and a materialism attitude in children minds.