It is obvious that there are some reasons why famous people are promoting various kinds of products nowadays. While many convince that this trend has significant impacts on society, this essay agrees with another opinion that the benefits from the phenomenon can outweigh the drawbacks.
On the one hand, a fear of wasting money on authentic items is one of the main reasons people believe this is a negative trend. In the market, there is a wide variety of different types of products, consisting of both high quality and low quality ones; However some celebrities do the marketing merely based on the total profit they can receive, without carefully experiencing or having enough knowledge from using similar products before. Consequently due to their carelessness many items in terrible condition have been sold to their followers leading to the dissatisfaction of consumers. In addition, in the long term, the well-known individuals and brands collaborating with them can lose most of their customers and face risks of being sued to the court because of the scamming businesses. For example, a streamer in Vietnam was punished a considerable amount of money for promoting low-quality healthcare products and affecting a lot of buyer’s health.
On the other hand, all companies, celebrities, and consumers can take advantage of careful and honest reviews about the products. Initially, with the help of famous individuals, ordinary people will have more chances to find high-quality products via posts or videos on the Internet and save significant spending by purchasing long-lasting and practical ones. Secondly, if the stock reaches an increasing number of new customers the revenue of branding will rise considerably, and celebrities can also earn a sustainable income from working with these businesses for a long period. For instance, an actor who is famous for portraying rich and luxurious characters, can persuade many many fans to buy expensive kinds of products in order to be like him, resulting in a higher sales of their partner companies and maintaining his high reputation.
In conclusion, the act of making advertising for several types of merchandise have some disadvantage including lavishing the money on low-quality products and ruined image of celebrities; However, I strongly believe that the well-known people can mitigate the risks by cooperating with good reputation brands and people should be also responsible for choosing the good celebrities to follow and trust. For all these reasons, I conclude that the advantages far outweigh the disadvantages.