It has been increasingly common for celebrities to promote diversity of products. While this trend can bring some positive implications for enterprises, I still firmly believe that it does more harm than good for several reasons.
On the one hand, advertisement by celebrities effectively stimulates sells and develops influencing image for the companies. Celebrities have a huge impact on their audience and fans, which can guarantee highly beneficial results for both organization and famous individuals as they all get positive outcomes from the sales of the particular product. Additionally, some fans of popular individuals may be hyper-influenced by them, and they can purchase everything related to their biases. For instance, k-pop idols’ fans who overconsume and tend to buy all the products, even from luxurious brands, only to be connected to their celebrities. That is why, advertisement by famous people still is highly using in variety of industries, as both the companies and celebrities benefit from this type of promotion.
On the other hand, this tendency leads to overconsumption of different goods, which may cause problems for all people related to this trend. To begin with, audiences are highly affected by popular individuals, all the advertised items by them items and brands in which they are ambassadors. This leads to constant purchase of the products and overconsumption, and it has a negative effect on financial and independence aspects of fans’ lives. Financially, continuous buying of the goods is clearly negative for allocation of the money in life, also can cause struggles with life quality. For term of the independence, individuals get addicted to their biases’ opinion and they may purchase everything they promote, also it is harmful for the environment. Furthermore, there may be arguments between celebrity and organization, which may permanently damage brand’s reputation. Therefore, advertisement by famous individuals may harm fans, companies and environment if in the worse scenarios.
In conclusion, promotion of goods by influencer may have positive implications for celebrities and enterprises, negative impact is clearer, and ineffective in variety of terms. I believe, that if famous individuals decline the amount of promoting items and pay more attention on the useful strategies, this issue can find its solution.