There is a view that big companies promote their products through sports events, but some people argue that it is negatively affects sports performances. Despite some drawbacks, I completely disagree with this statement, as there are more benefits from advertisements via sports events like financial value and celebrity.
On the one hand, nowadays, the usage of sports performances for advertising products is ubiquitous. These promotions can negatively impact the attention of spectators and lead to some problems with sports players. Frequently, large companies use huge screens, advanced technology, and colorful videos to catch the attention of people. Consequently, more and more sports players struggle to play and their productivity decreases. However, despite those downsides, in my opinion, the advantages of promotions products via sports events are more important.
On the other hand, sports teams can efficiently improve their financial budget as large companies usually pay significant amounts of money. In other words, some sports commands cannot afford necessary equipment and tools and struggle with training, but they can promote the products of large companies and gather permanent funding for their improvement. As a result, even small sports groups can easily enhance their condition and achieve high results.
Another benefit of advertisements is celebrity status. For example, some sports players can participate in the advertisements of large company’s products or even be the face of a company and can achieve fame. As a result, sports players can increase their audience on social media accounts or on TV programs and also, raise their salaries.
In conclusion, while there are some negative impacts of promotions like distraction from sports performance, the usage of advertisements in sports events are far more crucial as such ads can improve the financial budget of sports teams and help some sports players achieve fame.