A great number of firms take advantage of celebrities endorsement for enhancement of products recognition. Although there are some benefits from this phenomenon, drawbacks are more significant.
On the one hand, the reputation of celebrities have promised the dramatic progress in the increasing revenue. Many celebrities who become role models of young generation have significant influence on the adolescents’ behavior and thought. Being an representative of a particular brand can foster sales volume thanks to their reputation and credit. This point is illustrated by a new noodles flavor become recognized in a short period of time is advertised by Hhenie a winner in a beauty Contest. Additionally, this marketing strategy is conducive to the emphasis on their fame and talent. They are exposed to a various of job prospects after the emergence of new products since the directors in others marketing departments will offer lucrative contracts. As a consequent, their talent and financial income will be enhanced thanks to experience in many fields.
On the other hand, there are some drawbacks for both business and famous people. Firstly, celebrities are prone to scandals which cause detrimental effect on the products they endorse. In some circumstances, consumers have prejudice on products if they are less likely to favor the representatives. Business have to deal with the loss in sales in cases they excel in other marketing methods or good service for customers. In addition, the endorsement for low-quality product ranges take a toll on their personal brand and trustworthy in various ways. Especially for food and beverage, these products impose a severe threat on health and safety of consumers. In a result, a school of thought holds that celebrities place a strong emphasis on financial factor than ethic in work which will reduce a large number of fan in the long run.
In conclusion, although business and renowned people can get benefits for their income, the danger of revenue and reputation loss can not be ignored.