Celebrities are being used in the product advertisements of numerous brands. In my opinion, this phenomenon, despite being somewhat disadvantageous, can bring about more significant benefits.
Admittedly, using stars in product promotion can be problematic to some extent. The first reason is that consumers may believe in their idols and buy products suggested by their idols without hesitation, hence the consumption of overpriced or unqualified products. As a result, customers may waste their money and have an undesirable experience. Additionally, since celebrities with a bad reputation are usually isolated, there may be a reduction in the consumption of the products they are promoting, leading to a negative impact on businesses. For example, when a Korean actor named Kim Soo Hyun had a personal scandal, the brands he represented experienced a noticeable drop in sales as people tried to avoid consuming goods from his representative brands.
However, I feel that the advantages of product advertisements by famous people are more pronounced. One of these is that fans of celebrities feel emotional connections with their idols and desire to have the products advertised, leading to an increase in the consumption of these goods. As a result, production companies experience a rise in their revenue, and their goods will become all the rage among fan clubs of the stars. For example, products recommended by K-pop idols such as BTS or Blackpink witnessed a huge increase in sales on digital platforms, contributing to the development of the businesses. Another reason worth mentioning is that celebrities can gain their reputation by introducing prestigious products, since if consumers are satisfied with the suggestions, they will share and introduce them to their friends or family, contributing to the widespread popularity of the endorsement stars.
In conclusion, while there are a number of negative aspects, such as blind trust of fans and alternative impacts between stars and businesses, I am convinced that the upsides of advertising by using images of celebrities, including an increase in good consumption of businesses and popularity of stars, are weightier.