In the digital era, some celebrity endorsements are being invited to advertise the products from many businesses. Although this trend has some negative effects, I believe the possive effects of this trend are more significant.
On the one hand, there are some downsides of this marketing strategies. To begin with, some influencers have scandals, people will lose trust in them which can lead to effect to their product’s advertisement. In particular, people uasually prefer to choose safety mode such as avoiding some products which are relevant to scandal. Futhermore, manufactures spend a fortune to invite celebrities to advertise for them. If this trend is not stand out compared to different products, they should be lost a financial budget for investment. In some cases, pushing some business to the verge of bankruptcy amid boycott.
On the other hand, there are various benefits for manufacturers. Firstly, famous people uasually attract some loyal fan who they will concern about them so they are also passionate about their products. For example, a well-known singer Son Tung is an ubiquitous phenomenon in Vietnam, he advertises oppo electronic corporation that attracts many users, especially adolescences. Consequently, when people know these products a lot, businesses will have more source of customer and grow revenue for their company. Secondly, famous people also bring advantages for theirselve when they receive a wide range of advertisements. More specifically, they can effortlessly become representatives in the sale of brand products. Therefore, they have jobs opportunities to get involved in large events and even they are worked with expert. As a result, they have become more and more common and enhance their income in the future. Nowadays, famous people are more self-conscious about advertising products and some businesses spend a fortune investing deservedly. Therefore, this trend has positive developments outweigh the negative ones.
In conclusion, while many businesses are using famous people to promote their products that brings some drawbacks, the advantages of this trend outweigh.