There are a variety of companies that choose well-known celebrities in order to advertise their products. This development can have certain negative effects, I believe that its positive implications are far more significant.
There are several disadvantages which can be gained from using famous people for commercial purposes such as the quality of products can go down parallel to the image of counterparts as well as anti-fans of those people may share the wrong information about goods despite not using them before. First of all, the negative personal problems of them that can have a huge impact on those advertisements they are in. That is because customers who choose to buy merchandise through advertisements on social media should have at least a lot of love or support for the image representative. As a result, there will be a disadvantage if they have life drama, it will not only ruin their own reputation but also the brand they are representing. Another drawback worth mentioning is that some audiences, known as anti-fans may leave some negative feedback even though they have not used it before, leading to unfavorable perceptions of it. Consequently, the rate in product’s quality might fall down, and businesses can have a high risk of suffering financial losses.
Nevertheless, marketing a product by influencers can have several advantages which I believe, overshadow the drawbacks. Chief among these is that business can boost up the high reputation as well as the belief of their products. This is because if there are any advertisement offers for famous people, they will have time to consider or experience using these products before introducing to everyone. Therefore, there is a great credit among customers and goods, which can increase the amount of consumption and popularize their reputation of that company. Moreover, one of the most important pros is the brand identity, which will be gained from promoting by celebrities. For instance, they can post and share their feedback about the products, besides can share useful information when using these ones in order for customers to have a better lifestyle. As a result, whenever a famous person is mentioned, people will immediately associate them with a specific product, which can significantly boost the company’s brand recognition.
In conclusion, I understand that introducing a product by a celebrity can be harmful for the brand they represent if they have drama in their personal life and worse reviews from their anti-fans. However, I hold the belief that those downsides pale in comparison with the benefits which are boosting the products’ belief and brand identity.