In recent times, numerous brands advertise their products on TV channels directed towards children as their target customer. This response is to pinpoint serious consequences of such advertisements on young viewers, before demonstrating why I believe that these advertising programs should be carefully examined before being broadcast.
Certain issues can arise from young audiences’ unrestricted access to broadcasted advertisements. One of the leading ones is that the presence of inappropriate or misleading content that could adversely affect children’s cognitive process. More specifically, many TV promos may promote unrealistic standards of beauty or success, which can undermine children’s self-confidence and mental well-being. Another concern associated with how many advertisements of unhealthy products, particularly junk food and sugary snacks, can contribute to poor habits, thereby increasing the risk of obesity and other related health issues. For instance, KFC or McDonald’s often launch TV marketing campaigns featuring cheerful kids enjoying meals, associating fast food with fun in young viewers’ minds.
Given these harmful effects, I am of the opinion that it is essential to impose regulatory measures concerning the exposure of children to TV commercials. As can be easily pointed out, once these advertising programs are censored before they are aired, children would experience more value-oriented messages through media channels, helping them foster better perspectives. On the contrary, if young children are continually exposed to advertisements that present biased views, they risk developing misguided perceptions of reality. On this count, regulating TV advisements is crucial for safeguarding the psychological and physical health of children, aiming to promote their overall development.
In conclusion, while TV advertisements serve as a potential marketing strategy, some can also have adverse effects on children, including leading to misperceptions or encouraging unhealthy habits. Thus, dealing with the problem at its roots, by taking control of the content of TV-based advertisements, young viewers would be guided in a healthier direction during their access to mass media.