It is obvious that advertisements have been influencing people’s buying habits. Some people argue that the influx of advertisements creates a negative impact on society, and thus should be limited. In my view, this perspective should be adopted because of its benefits in protecting people from consumerism and reducing possible risks of accidents.
The primary benefit of limiting advertisements in our society is that it prevents people from overconsumption. This is because advertisers often promote their products that can attract/lure people to use or obtain them eagerly although they do not necessarily need them. Therefore, a restriction on the frequency of advertising can mitigate such behavior and reduce consumer impulsive buying, leading to more sustainable habits. To illustrate, one of the e-commerce platforms, such as Shopee, usually bombard consumers with attractive campaigns or even offer discounts to influence them to buy the products. By curbing its frequency, it would control the excessive advertisements, making consumers aware of their true needs.
Furthermore, curbing commercial advertisements on physical platforms would significantly minimise the risk of accidents. When authorities and businesses fail to regulate the placement, size, and frequency of these advertisements, public spaces transform into chaotic eyesores. This clutter not only degrades the aesthetic value of a city, but also poses severe public safety hazards. Take roadside banner advertisements as an example. When banners are installed carelessly, they block drivers’ or riders’ views of oncoming traffic, causing high possibility of car accidents while threatening the lives of many people. By limiting their numbers, it would ensure public safety.
In conclusion, this essay argues that a restriction on the frequency of advertising is essential because it prevents people from overconsumption habits and reduces the risk of accidents.