Now a days, many people chose to shop online rather than going to stores. There has been many debates, as to if people buying the product should write their perspective of the products online, or no. In my opinion, I believe, products reviews are good. I will discuss both sides and conclude by explaining why reviews are good.
First and foremost, the online reviews makes the product more reliable to buy. These days there are so many fake products to buy that people usually gets confused as to which is the original. Product ratings can help the customer decide if the product is exactly what it is being advertised or not. If it is being bought previously and rated or reviewed, than it specifies rather the issue or the best qualities of the purchase. For instance, recently, I was searching for outside decorations for Christmas, particularly the 2 deer. I saw a post on Canadian tire that said, it was on clearance for $58.60. The original price for the same item was $100. Because of such a drastic downfall in price, I was skeptical in buying the décor item. Although, on the website the product quality was great and seemed tuff, I was not a 100% vested in making the purchase. However, when I looked at the rating and thoughts of the people who bought it, I found that buyers are not only happy with the purchase but also are satisfied with the product quality and its length. I ended up getting the deer and it turned few heads, when I lit them up.
On the other hand, I understand why it could also have an disadvantage, as it narrows down the opportunity for the store to improve and it has adverse effect on marketing. Bad comments normally stays on website and even if the quality is improved or the store has taken into consideration the problems, the comments does bad marketing. Secondly, when it comes to improvement, some of the stores neglects the people’s opinion on website assuming it being fake and does not take necessary steps to actually improvise or refurbish the items or services.
To sum up, I strongly agree with the idea of writing thought and rating the items and services as discussed in paragraph 1 that it allows the consumer to shop with assurance of good product and reliable quality.