In recent years, commercial campaigns have sparked widespread debate. People argue whether it plays a key role in raising public awareness about new goods and services, or whether it has harmful influence on customer consumption behavior. I agree that advertisement is an essential factor in increasing sales, through effective commercial strategies that assist companies in reaching targeted customers, moreover new advertising methods, which offer convenient ways to introduce new products.
Avertisement strategys that targets spaciffic customers is an effective approach to reach out to people who are interested in both knowing and possibely purchase products. A successful plan would benefit companies financially by saving money which can be wasted on the wrong customers, moreover leads to rapid rise in sales as a result of targeting the ideal clients. For instance, Nike’s campaign is one of the most simple and oriented advertisment that led to significant increase in sales.
Furthermore, the modern platforms and advertising technique have made the advertisement process more convenient to customers and simple to purchase. Nowadays, the vast majority of companies prefer to create their own websites and mobile applications which can easily inform customers about the latest products. In addition, social media platforms and big data centers can smartly track individual preferences and needs which can be usefully transformed to related advertising to customers. For example I became aware of the newest phones version and the nearby dental clinic while using Youtube or Facebook.
In conclusion, although some people argue that advertisement will establish a materialistic society by encourage individuals to overconsume unnecessary products, I believe that a combination of using modern platforms and professional advertising methods will reach targeted customers.