Band 5+: Some people believe that the higher a product is priced, the more likely it is that people will want to buy it. To what extent does price influence potential buyers? What other factors influence people to buy a product?

In this contemporary era, it is noticed that the expensive products always seek the interest of the Individuals .Certainly ,

most of the individuals tend to purchase that product as it maintain their social status However, there are numerous factors which influence individuals to buy that good as durability and appearance .

Individuals not only purchase the product for its features and usage .More often than not they buy the commodity to represent their social status to the society .Majority of the luxurious goods has its own symbol and logi which represents its uniqueness in market as everyone is not able to purchase that things. Thus, by buying that high priced product it shows a class and status of that person in society. Citing an example here, brands like Gucci and Versace manufactures only expensive and extraordinary products which are not easy to copy by other brands easily Thus, in this materialistic world, everyone wants to set up his status and reputation in the society and these products are become the way to show that status symbol and wealth to other individuals

Moving Ahead , not only the value of the product seek the attention of folks but also the other factor plays an imperative role to influence the buyer to buy the products as the primary factors are its durability and appearance .First of all, the design and style of the expensive products are unbeatable which is just like a feature of it, which influences people to purchase that product. A good illustration here is , the design of iphone 13 pro max makes the individuals crazy to buy that product because no other corporation has made a design like this . Beside this, the durability of the products is just awesome, which is unbeatable the build quality of that luxurious products are unmatchable. Taking an example of Gucci here, the belts of gucci are made of pure leather and made by professionals so the product has long period durability .

looking from an overall perspective, it is readily apparent that individuals tend to buy the expensive product to build their good status in the society. Not only this, high priced products have ample of special features like durability and design which force the buyer to purchase the product