Advertisement’s goal is to motivate people to buy its product. There is a population who debate whether it has bad impacts on our society because people are encouraged to purchase things that they do not require without hesitation whereas others believe that it is a great distributor for our economy. In this essay, I will discuss advantages and disadvantages of advertisement to our community and economic development.
Firstly, the significant drawbacks of broadcast activity is the ability to cause over-consumption because of its aim to increase consumer desire in our society. For example, young people are persuaded to follow the newest trend and fashion by campaigns of marketing agencies so they have willingness to buy more unneeded items. Additionally, this kind of marketing strategy may leave a seed in their consciousness of competition to possess more materials which makes them easily get stuck in shopping habits beyond their financial capability.
However, commercials have an important role in stimulating the development of our economy. As promotions provide customers with useful information about product choices, as well as comparing features, benefits and prices, receivers with a complete view tend to purchase extra products. Therefore, this industry raises employment rate and productivity growth to meet increasing demand for shopping.
In conclusion, while the advertising industry brings great benefits to economic growth, I strongly agree that being well controlled the desire of untrue value is an important characteristic of a wise consumer.