Advertising plays a crucial role in modern business. However, there has been an ongoing debate whether the main purpose of advertisement companies is to boosts the sales of unnecessary products. I believe that while advertising does influence the customer behavior, its objectives are manifold and not solely limited to this aspect.
On the one hand, there is no doubt that there are many marketing companies that widely use persuasive techniques such as storytelling to make the products more appealing to audiences. In other words, they try to convince people that they need to buy those products to reach a certain level of lifestyle. Consequently, this strategy may lead to increased purchase of goods which are not strictly necessary for one’s well being. Furthermore, some companies use advertising as a mean to create demand for goods that people do not even know that they required them. For example, pursue individuals to purchase a kitchen gadget that might not be particularly useful in the long run is an example of this method.
On the other hand, it is also crucial to acknowledge that there are some companies that also have informative purposes. That is to say, they try to offer products or innovations that can genuinely enhance the level of peoples’s lives and provide them with solutions for some significant issues.
For example, many companies are raising awareness about energy-efficient appliances, health-related products, and educational services through advertising. Moreover, the advertising industry create a healthy competition among companies which is often the driving force behind product improvement.
In conclusion, while advertisements have considerable impact on the purchase of non-essential products and cause consumerism, it also contributes to consumer awareness and constructive rivalry.