Nowadays, advertising is instrument which is used by companies for influencing people’s desires. There are several ways that can make a commercial powerful. I think that it has a more negative impacts on society than the positives. Throughout this essay, I will explain it in detail.
To begin with, celebrities are the first tool that corporations use to make a successful advertisement. People who follow famous persons tend to use or buy the same products for their smugness. This approach is widely used in cosmetic and perfume industries. The secondly best marketing master plan is revealing them in a few minutes. For instance, in a 2 minutes social network video, at least there are a number of various ads can be played to show different things. Hence, attending famous artists and expressing a message within in a short time are the reasons that why advertising is very influential method in the modern community.
According to my personal opinions, it cause a lot of problems impacting not only society but also the environment. By watching advertisements, individuals tend to waste their money for unnecessary things which they believe that these products are symbols of quality or high status of living.Therefore, some middle class families try hard to purchase some items and the finally they will lose their self-assured. In addition, the printed flyers and posters which cause to damage nature are popular among advertisers. For example, according to studies conducted onadvertising damages, the almost half of flyers which are spread by plane are wasted. One reason for this, the wind blows them away.
To sum up, even though, using famous people as examples and inform details in a very short time are the main reasons for powerful advertisements, in my opinion, there are various drawbacks for society and the environment as well.