Nowadays, there are numerous advertisements that are aimed at the child audience which cause problems. This essay will talk about the reasons standing behind emerged issues and the possible solutions to prevent future damage.
It is a well-known phenomena that technology is working side by side with marketing tools, such as targeting and social media. And it is also not a secret that a new generation Z is practically attached to their phones and spend most of their days facing the screen. Particularly the youngest members of our society are fallen victims to this mechanism of crimes, as they are not aware how dangerous it could get in cyber spaces, irrespective of who you are. Therefore, marketing teams of various businesses, in worse cases criminals, are taking advantage of young minds and manipulating them however they would like. Situations like this lead to collection of personal information and forceful online transactions of money, which is basically a robbery and assault. For instance, a nephew of mine tried to purchase some toys for himself and was exhorted to share his mom’s credit card data without her noticel.
How can we overcome these problems if the exposure to the Internet is everywhere and not all parents can monitor their children for the whole 24 hours? Firstly, there should be a reinforcement in privacy policy in apps children use, if the creators do care about the safety of their little users they would not hesitate and think twice. Second of all, it is also a responsibility of parents to keep in control what their kids are doing during their time on the web and prevent them from possible outcomes. Thus, imposing some kind of restrictions on phone usage or lecturing on how to use the Internet carefully.
In conclusion, Internet exposure is a common problem that puts the young generation in danger without them knowing or comprehending. However, we have all the resources to provide a proper safe environment in order to minimize these risks. I advocate parents to recognise these possible threats and keep their families safe