The line graph illustrates the funds allocated to 5 different advertising platforms from 2010 to 2040.
Overall, whereas spending on conventional media such as newspapers, magazines, and radio is expected to decline, that of Internet advertising will experience a dramatic growth overtaking all the platforms at the end of the period. TV promotion, despite its initial dominance, was anticipated to fluctuate before declining in the long run
It is noticeable that expenditures on conventional media platforms are projected to decrease throughout the period. Expenses on newspapers are forecast to drop most sharply, falling drastically from 46% to 30%, then stabilising. However, it is still roughly twice the figures of magazine and radio’s fundings which are predicted to decline modestly through the period.
In stark contrast, while investment on the Internet is anticipated to rise sharply, that of TV displays fluctuations. From 2010 to 2020, although both categories increased drastically, the figures of expenditures on TV were still fourfold that of the Internet, with the former being 60% and the latter being 22%. Nevertheless, from 2020 to the end, investment on the Internet is predicted to increase dramatically and reach the peak in 2040 (68%). TV investment unfortunately is anticipated to decrease sharply to in the end (40%)