The line chart illustrates the proportion of money spent on advertising, five kinds of media (TV, newspaper, magazine, radio, and the internet). Overall, the percentage of money spent on radio, magazines, and newspapers always decreased between 2010 and 2020, and they will decline from 2020 to 2040 while the opposite was true for the internet. Moreover, in 2010 the percentage of money spent on the internet was the least, but in 2040, it will be at the peak of all types of media.
Regarding TV and the internet, for TV, the rate of money spent on it had a gradual climb from 50% to 60% between 2010 and 2020. From 2020 to 2030, it will experience a rapid decrease from 60% to 40%. From 2030 to 2040, it will witness a slight drop from 40% to around 39%. For the internet, there was a steady growth in the percentage of money spent on it from 10% to 25% between 2010 and 2020. From 2020 to 2030, it will rise remarkably from 25% to 55%. Between 2030 and 2040, it will grow gradually from 55% to 65%.
Regarding the three other sorts of media, for newspapers, the percentage of money spent on them fell gradually from 35% to 30% between 2010 and 2020, and it will repeat this steady drop from 30% in 2020 to 20% in 2040. Specifically, it will fall by 5% in each period from 2020 to 2040. For magazines, there was a gradual downfall in the rate of money spent on them from 32% to 28% between 2010 and 2020. Between 2020 and 2030, it will also decrease steadily but more dramatically than in the previous period, from 28% to 22%. Finally, in the last period, it will have a slight fall from 22% to 18%. For radio, there was a steady downfall in the proportion of it from 45% to 40% between 2010 and 2020. In the next period, it will decline rapidly from 40% to 30%. Ultimately, in the final period, it will experience a slight drop from 30% to 28%.