Marketing Assignment - IELTS Listening Answers & Explanations
From Cambridge IELTS 06 Academic Listening Test 3 · Part 3 · Questions 21–30
Audio
Questions
Questions 21–24 Sentence Completion
Complete the sentences below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
- For their assignment, the students must investigate one part of the 21 .
- The method the students must use to collect data is 22 .
- In total, the students must interview 23 people.
- Jack thinks the music preferences of 24 listeners are similar.
Questions 25–30 Note Completion
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Marketing Survey: Music Preferences
Age group of interviewee
- 25 or under
- 45 or over
Music preferences
- Pop
- 25
- Folk
- Easy listening
- 26
Medium for listening to music
- Radio
- CD
- TV
- 27
Source of music
- Music shops
- 28
- Internet
Places for listening to music
- Disco
- Pub
- 29
- Concert hall
- 30
Answers & Explanations Summary
| # | Answer | Evidence | Explanation |
|---|---|---|---|
| Q21 | entertainment industry | Well, it says here we have to look at one area of the entertainment industry | Excerpt/Transcript Explanation: The transcript shows Jack reading the project rules, which state that their research must focus on one single part of the entertainment business field. Answer Explanation: The answer is the specific business field or sector that the students need to study for their school project. Reason For Correctness: The correct answer is based on Jack's explanation of the project instructions. He tells Lucy that they are required to choose and research one specific branch or 'area' within the entertainment industry, such as music or cinema. These types are all parts of the larger entertainment business. |
| Q22 | telephone interviews | Well actually, it looks like we don't have a choice. We have to do telephone interviews | Excerpt/Transcript Explanation: The transcript shows Jack telling Lucy that they are required to use the telephone to talk to people for their study, instead of other ways. Answer Explanation: The answer means the students must talk to people over the phone to get the information they need for their project. Reason For Correctness: The correct answer is "telephone interviews" because the transcript shows Jack and Lucy discussing ways to gather information, which is also known as a "method" for collecting "data." While Lucy suggests several options, Jack clarifies that they are required to use "telephone interviews" specifically. |
| Q23 | 30 / thirty | JACK: Well, we have to do two groups, remember, and it looks like we have to interview fifteen for each group.LUCY: That's thirty altogether then | Excerpt/Transcript Explanation: The transcript shows Jack saying there are two groups and they need fifteen interviews from each group. Lucy then says the total number of people is thirty. Answer Explanation: The answer 30 or thirty means that the total number of people Jack and Lucy need to talk to for their project is thirty. Reason For Correctness: The correct answer is 30 because Jack explains that they must interview two groups. He says they need to talk to fifteen people for each group. Lucy calculates the total number by saying fifteen plus fifteen is 'thirty altogether'. |
| Q24 | male and female | LUCY: Male and female? JACK: No. Most of my female friends like the same music as me. Different age groups would be much more likely to show up differences, I think | Excerpt/Transcript Explanation: The transcript shows Lucy asking if they should compare men and women. Jack says 'no' because he thinks women and men (like himself) enjoy the 'same music', meaning their interests are too similar for the project. Answer Explanation: The answer identifies the two categories of people—men and women—that Jack believes have the same taste in music. Reason For Correctness: The correct answer is 'male and female' because when Lucy suggests comparing these two groups for their assignment, Jack disagrees. He explains that his female friends like the same music he does, meaning their preferences are similar or identical. Because of this lack of difference, he prefers to look at different age groups instead. Keywords like 'same music' indicate similarity. |
| Q25 | jazz | OK. Let's have pop, jazz, folk, easy listening What else |
Excerpt/Transcript Explanation: The transcript shows Jack listing different types of music options for the survey, mentioning jazz as one of the choices. Answer Explanation: The answer "jazz" is a specific style of music that the students decided to add to their survey list. Reason For Correctness: The correct answer is "jazz" because when the students are deciding what music choices to give to the people they interview, Jack suggests it as part of a list. He mentions it right after "pop" and before "folk" and "easy listening," which matches the order in the notes. |
| Q26 | classical | JACK: OK. Let's have pop, jazz, folk, easy listening What else?LUCY: Well, we should include classical. Some people like it, you know |
Excerpt/Transcript Explanation: The transcript shows the speakers discussing which types of music to list in their study. After naming several styles, they decide to include this one so that the survey is more thorough. Answer Explanation: The answer 'classical' is a word for a style of traditional music often played by an orchestra using instruments like the violin. Reason For Correctness: The correct answer is 'classical' because it is a genre the students decide to add to their project. During their conversation about designing the survey, they brainstorm various music categories to offer as options. They agree to include this particular style to ensure their data covers a wider range of musical tastes. |
| Q27 | concerts | LUCY: The medium. Right. Let's include radio, CD - and then I guess there's TV.JACK: What about concerts? You know, in pubs and halls | Excerpt/Transcript Explanation: The transcript shows Lucy identifying the category as "the medium" and listing common ways to listen to music. Jack immediately asks to include "concerts" as another way for people to experience music. Answer Explanation: The answer "concerts" refers to live musical performances where people go to see musicians play in person. Reason For Correctness: The correct answer is revealed when Lucy and Jack discuss the 'medium' or the different ways people hear music. Lucy lists electronic methods like radio, CD, and TV. Jack then suggests adding "concerts," which represents live music events held in public places like halls or pubs. |
| Q28 | department stores | LUCY: You mean like, do they buy it in music shops, or department stores?JACK: Yes, or download it from the Internet | Excerpt/Transcript Explanation: The transcript shows Lucy listing "music shops" and "department stores" as places to buy music, and Jack agrees and adds the "Internet" as another option for how people get music. Answer Explanation: The answer "department stores" refers to large shops that sell many different types of goods, such as clothes, housewares, and music, in separate sections. Reason For Correctness: The correct answer is "department stores" because Jack and Lucy are discussing the "Source of music," which refers to where people obtain the music they listen to. Lucy suggests two physical locations: "music shops" and "department stores." Jack then adds "the Internet" as a digital source. Because "Music shops" and "Internet" were already listed in the notes, "department stores" is the missing piece of information from their list of sources. |
| Q29 | club | JACK: OK. Let's say disco, pub, club, concert hall | Excerpt/Transcript Explanation: The transcript shows Jack naming several places where people go to listen to music. He mentions "club" as one of these options. Answer Explanation: The answer "club" is a place people go to for music, dancing, and social fun. Reason For Correctness: The correct answer is "club" because Jack lists it as a specific place where people go to hear live music. In the transcript, he suggests various locations for the survey, including disco, pub, and club. Since disco and pub are already on the list in the notes, "club" is the next logical item. Pay attention to keywords like 'live music' and the names of 'places' or 'locations' to find this information. |
| Q30 | opera house | LUCY: Or opera house! And I guess we should include karaoke bars.JACK: Not many of them in this city!LUCY: OK. We'll leave that out then | Excerpt/Transcript Explanation: The transcript shows Lucy offering two more places for the list: an 'opera house' and 'karaoke bars.' After Jack says there are not many karaoke bars near them, Lucy decides they will not include karaoke bars on their survey, leaving 'opera house' as a place to include. Answer Explanation: The answer is 'opera house,' which is a large building where musicians and singers perform operas for an audience. Reason For Correctness: The correct answer is 'opera house' because the speakers are making a list of locations where people go to listen to live music. Jack first mentions disco, pub, club, and concert hall. Lucy then suggests 'opera house' and 'karaoke bars.' However, Jack mentions there are not many karaoke bars in the city, so Lucy agrees to leave that suggestion out. This makes 'opera house' the final addition to the list for the survey. |
Transcript
JACK: Lucy, we really need to get working on this marketing assignment. We've only got five weeks left to the end of term to design it, carry it out, and then write up the results.
LUCY: Sure. Well, let's get started right now. Let's go over the instructions. What exactly do we have to do?
JACK: Well, it says here we have to look at one area of the entertainment industry. There's a list of the different types.
LUCY: What are they?
JACK: Music, cinema, theatre, sport, and eating out.
LUCY: Is that all?
JACK: Looks like it.
LUCY: So we choose one branch of the industry and then we look at how two different groups of people use it? Is that right?
JACK: Yes.
LUCY: And do we have to use any particular method to get our data? Can we mail out a questionnaire, or do face-to-face interviews, or maybe even observations?
JACK: Well actually, it looks like we don't have a choice. We have to do telephone interviews.
LUCY: OK, so at least we don't have to waste time deciding between the different methods.
JACK: Yeah, that's right. Oh, and the other requirement is the number of interviewees.
LUCY: Not too many, I hope. Ten? Twenty?
JACK: Well, we have to do two groups, remember, and it looks like we have to interview fifteen for each group.
LUCY: That's thirty altogether then. It's going to take ages.
JACK: Yes, but remember we're working on this together, so we'll only have to do fifteen each.
LUCY: OK, so those are all the requirements?
JACK: Yes, looks like it.
LUCY: So, first, which area are we going to choose? My preference would be cinema, since that's where I spend most of my money.
JACK: Hmm, I don't think that's such a good idea. I don't think there are huge differences in the market there. I mean you get young and old, male and female, rich and poor all going to the same movies.
LUCY: Yeah, maybe you're right. Let's make it music then.
JACK: Right. So, what two groups will we compare and contrast?
LUCY: Male and female?
JACK: No. Most of my female friends like the same music as me. Different age groups would be much more likely to show up differences, I think.
LUCY: Yeah, I suppose you're right again. I'll take some notes, shall I? So ... Age Groups. Well. What do you think? Maybe twenty-five or under for one group, and forty-five or over for the other group? That should show up differences.
JACK: Right.
LUCY: OK. Next. How about the kind of music they like - let's give them some choices and then we can just tick boxes.
JACK: OK. Let's have pop, jazz, folk, easy listening ... What else?
LUCY: Well, we should include classical. Some people like it, you know.
JACK: OK. OK. And then we should have how they listen to music.
LUCY: The medium. Right. Let's include radio, CD - and then I guess there's TV.
JACK: What about concerts? You know, in pubs and halls.
LUCY: Oh yeah, we should include live music of course.
JACK: OK, we're on a roll now! Next point could be about where they actually get their music.
LUCY: You mean like, do they buy it in music shops, or department stores?
JACK: Yes, or download it from the Internet.
LUCY: Right. That could be for recorded music. Then we need another section for live music. Where do they go for that?
JACK: OK. Let's say disco, pub, club, concert hall ...
LUCY: Or opera house! And I guess we should include karaoke bars.
JACK: Not many of them in this city!
LUCY: OK. We'll leave that out then. So, what's left to do?
JACK: That's it. Well, now we can make a time-scale for doing it.