The line graph compares the proportion of people watching TV and listening to the radio during a typical day in the UK in 1992.
In general, there are noticeable fluctuations in the use of both mediums, but it is clear that radio has a larger audience in the morning, while TV’s viewership in the afternoon and evening time is significantly higher.
Turning to the specifics, nighttime and early morning in October-December period of 1992 were the least popular span to the use of TV and Radio, with ratings being under 7% for a few hours. However, from 6 in the morning until around 12:30, radio was used by a much higher percentage of people, with a peak of 25% at approximately 8 o’clock.
Later in the day, after 13:00, there was a shift in preferences as TV’s audience was markedly larger on a consistent basis, reaching nearly 45% at around 20:00. In the meantime, radio’s audience saw an overall downward trend, decreasing from 15% at 13:00 to under 5% at 23:00.
