The tables show the sales figures for Fairtrade-labelled coffee and bananas in 1999 and 2004 across five European countries: the UK, Switzerland, Denmark, Belgium, and Sweden. Overall, the data reveals a large increase in coffee sales in all the countries, while banana sales showed different trends, with some countries experiencing significant growth and others seeing declines.
Looking at coffee sales, the UK had a remarkable increase, going from 1.5 million euros in 1999 to 20 million euros in 2004. Switzerland also saw growth, with sales rising from 3 million euros to 6 million euros. Denmark’s sales increased slightly from 1.8 million euros to 2 million euros. In comparison, Belgium and Sweden had smaller increases, with Belgium’s sales going from 1 million euros to 1.7 million euros and Sweden’s from 0.8 million euros to just 1 million euros, showing different levels of interest in Fairtrade coffee.
For banana sales, Switzerland had a notable rise from 15 million euros to an impressive 47 million euros. The UK also increased, with sales growing from 1 million euros to 5.5 million euros. Belgium’s sales went up from 0.6 million euros to 4 million euros, while Sweden’s banana sales decreased slightly from 1.8 million euros to 1 million euros. Additionally, Denmark saw a drop from 2 million euros to 0.9 million euros. The different outcomes for Sweden and Denmark, both of which had decreases in banana sales, highlight the challenges faced by the Fairtrade market during this period.