The bar chart illustrated the percentage of men in senior development positions at IBM, Microsoft and Apple between 1980-2010.
Overall,all three companies experienced growth in male participation over the period, leading to a significant rise in total global turnover over the 30-year.
In 1980, Apple had the highest percentage at around 13%, while IBM and Microsoft were much lower, at around 2% and 7% respectively. Over the next 10 years, participation level had approached all three companies around 10%-15%.
In 1995 onwards, IBM began to increase, reaching about 25% in 1995 and rose sharply to more than 60% in 2010, Microsoft also rose, from 10% in 1990 to nearly 45% in 2010. Conversely, Apple had the highest figure in 1980 (around 13%), but in 2010 it had the lowest percentage engagement (⅓ as IBM did at the same time).
In conclusion, while IBM transformed from the lowest to the highest figure, Microsoft supported steady and significant progress, and Apple lagged behind despite an early lead.
