The bar chart compares the proportion of three level of businesses – small, medium, and large – which had social media presence in the years 2012 and 2016.
Overall, the charts exhibit significant annual shares in online economic market over the given period. Another striking feature is that large business holders became more dominant figure compared to both small and medium businesses in social media, which made up the lowest rates throughout.
Large business owners took a considerable part in social media platforms over the following years. In 2012, the percentage for that figure stood at just under 80% before consistently remaining static at the same proportion in the next two years, a figure that then declined suddenly to almost 52% in 2015, while it peaked its ultimate-high of virtually 80% in the end.
In contrast, the rate for both small and medium businesses emerged as insignificant social media users in online market over the given period. In 2012, a discrepancy between both sectors was only around 3%, after which the former level of small business holders used the social media platforms progressively, increasing to reach roughly 35% in 2014, whereas the index of medium business witnessed a noticeable growth, with respective 50% in the same year. In 2015, both business owners declined steadily by 30% prior to surging to 50% (small) and roughly 52% (medium) a year later.