The bar chart compares the proportion of social media usage in three types of businesses for their business purposes from 2012 to 2016.
Overall, despite some fluctuations, there were increases in the percentage of using social media in all examined businesses. Notably, large companies used social media the most throughout the period, and its lowest figure were as high as the highest figures of other companies.
Regarding the largest-scale businesses, in 2012, around 77% of these used social media for business strategies, it then remained almost unchanged for the following three years before dropping to the lowest point of roughly 52% in 2015. In the final year, it recovered dramatically its percentage, peaking at 80%, recording the highest figure during this period.
Turning to the remaining companies, at the beginning of the period, the social media usage in medium-scale businesses was over 30%, 5% higher than that in small ones. Subsequently, the former grew considerably by 20% in 2014, after which, it fell to 30% its bottom of 30% before surging again, reaching its peak of about 50% at the end of the period. Following a similar pattern but to a more smaller extent, the latter rose stably to roughly 35% in 2014, dropped by 5% after one year, and recovered dramatically its figure, peaking at 50% in 2016.