Band 9: The bar chart shows the percentage of small , medium, large companies which used social media for business purposes between 2012 to 2016. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

The bar chart represents data regarding the proportions of three enterprises that used social media for business purposes over a 5-year period from 2012 to 2016.

Overall, it is clear that the highest figures were observed in large businesses, while the lowest belonged to small businesses. In addition, there was a clear contrast between large and medium businesses.

Starting with small businesses, the proportions almost doubled over a 5-year period, accounting for 27% in the beginning, which was the lowest figure, and almost 50% at the end of the year. Moreover, the proportions in 2013 and 2015 demonstrated the same percentage.

As regards medium businesses, the first indicator reached one-third in 2012 and 2015. In contrast, the second indicator recorded 48% in 2013 and 2014. Eventually, the proportion of medium businesses plummeted to 30% and jumped to nearly 53%.

With regard to large businesses, the majority of them have the highest percentages of using social media over the period. Between 2012 and 2014, and again in 2016, they achieved the highest figures, representing around 79%, while the percentage fell noticeably to around 54% in 2015.