The pie charts give information about the proportion of preferred online shopping websites for customers, while the table illustrates the reason why people choose to shop online. The data were collected from Australia and New Zealand in 2012.
Overall, a big proportion of customers liked to use both overseas and local websites, rather than stick to the one. The biggest reason why they choose to shop online was because of the lower prices offer, while the least on other reasons.
In detail, 64% of Australians and 50% of New Zealanders were the users of both overseas and local shopping websites. The second most preferred website was overseas, with 24% and 36% in Australia and New Zealand respectively. Only 12% and 14% of customers from both countries like to use the local platform.
In contrast, lower prices was the main factor why customers in Australia (59%) and New Zealand (51%) shopping online. Followed by the convenient of online platform, larger range of choices and also other unstated reasons in Australia. New Zealand had a slight difference, as the range choices became the second factor than the convenient offered by the online store.