Today we compare most importance factors in choosing mobile phone in two different counties according to charts below.
It seems in country A, price is the top factor for 50% of consumers. In contrast only 9% of consumers mentioned that price is the most significant factor in choosing mobile phone in country B.
But if we glance to chart carefully, friends’ recommendations play an important role in each two country with similar factor percentages. Friends’ recommendations have 33% urgency in country A and country B follows them with 32%.
Also in country A only 9% of consumers mentioning that brand is the significant variable for them in choosing mobile phone according to chart. And country B follows them with 19%. It shows that country B’s brand loyalty more than country A but not too much.
When it comes to the mobile phone design, in country B consumers are clearly paying more attention on it with 40% unlike country A. So design is a least vital factor after brand variable while buying mobile phone in country A with 10%.