The pie charts illustrate the changing percentage about the sales of different watch companies in Switzerland in 2020 and 2021.
Overall, Rolex remained the number one in the markets among all other five brands. While other companies lost their share in the market, Rolex increased to almost half of the market.
The top three companies, Rolex, Omega and Cartier remained their dominance both in 2020 and 2021. The ratio of Rolex increased from 39.5% to 46.7% which is the only brand who gain more sales than the others between 2020 and 2021. Apart from Rolex, Omega and Cartier lost their share by approximately 3% and 1% respectably. Notably, in 2021, Cartier replaced Omega and became the second major brand.
The remaining three lost all their percentage by around 1%, from all around 10% in 2020 to Patek with 8.8%, Longings with 8.9%, and AP with 9.1%.Despite the overall decrease, AP managed to improve its position, moving from sixth to fourth place by the end of 2021.