The four pie charts compare how frequently men and women in Australia used social media in 2011 and 2014.
Overall, both genders became more active on social media over the three-year period. Daily use rose noticeably, while the proportion of people who never used social media declined in both groups. Women were generally more frequent users than men in both years.
In 2011, 44% of men and 8% of women reported never using social media. By 2014, these figures had fallen to 30% and 22%, respectively. At the same time, the share of daily users increased significantly – from 25% to 45% among men and from 30% to 59% among women. This shows a particularly sharp rise in women’s daily engagement.
Other categories saw minor changes. For instance, the percentage of men using social media a few times a week decreased slightly from 19% to 16%, and weekly users fell from 12% to 9%. Similarly, women using social media weekly or a few times a week dropped marginally by around 2-3%.
In summary, between 2011 and 2014, social media usage became far more common among Australians, especially among women, most of whom were using it daily by 2014.