The pie chart compares how Australian males and females engaged on social media between 2011 and 2014.
Overall, both genders used social media every day more than other categories in 2014, with more men never and women using it once a week three years ago.
Looking at females, the proportion of women who never used social media was merely 8% in 2011, as the lowest rank among all categories, soaring by 14% in three years. That of once a week was 39%, plummeting by 29% in 2014, with few times a week recording 22% and 9% in 2011 and 2014, respectively. Every day, 30% of Australian women engaged on social media in 2011, rocketing to by 29% in 2014.
Regarding males, 44% of men never engaged on social media in 2011, falling to 30% in three years, with 12% using it once a week in 2011, and 9% in 2014. 19% of them engrossed in social media platforms few times a week in 2011, decreasing by 3% in three years. Every day, a quarter of men engaged in social media, increasing by 20% to become the dominant rank among males’ usage of social media in both years.