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The image displays a series of vertical bar segments labeled from "June & Earlier" to "Feb." The proportion breakdown displays percentages for iPhone models across these time frames. For "June & Earlier": iPhone 14 Plus ~0%, iPhone 14 ~40%, iPhone 14 Pro ~10%, iPhone 14 Pro Max ~50%. For "July": iPhone 14 Plus ~0%, iPhone 14 ~10%, iPhone 14 Pro ~20%, iPhone 14 Pro Max ~70%. For "Aug.": iPhone 14 Plus ~0%, iPhone 14 ~10%, iPhone 14 Pro ~20%, iPhone 14 Pro Max ~70%. For "Sept.": iPhone 14 Plus ~0%, iPhone 14 ~20%, iPhone 14 Pro ~50%, iPhone 14 Pro Max ~30%. For "Oct.": iPhone 14 Plus ~10%, iPhone 14 ~20%, iPhone 14 Pro ~40%, iPhone 14 Pro Max ~30%. For "Nov.": iPhone 14 Plus ~10%, iPhone 14 ~20%, iPhone 14 Pro ~40%, iPhone 14 Pro Max ~30%. For "Dec.": iPhone 14 Plus ~5%, iPhone 14 ~30%, iPhone 14 Pro ~35%, iPhone 14 Pro Max ~30%. For "Jan.": iPhone 14 Plus ~0%, iPhone 14 ~20%, iPhone 14 Pro ~40%, iPhone 14 Pro Max ~40%. For "Feb.": iPhone 14 Plus ~5%, iPhone 14 ~15%, iPhone 14 Pro ~40%, iPhone 14 Pro Max ~40%. The line representing "Pro/Pro Max Share" demonstrates incremental values across months, starting below ~30% in June & Earlier and ending near ~80% in Feb.
Given the complexity of the image, the above description may not be entirely accurate.
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The graph shows iPhone sales data in 2023 and early 2024. Generally, the share of iPhone 14 Pro and Pro Max increases over the months.
On June and earlier, there was only two models sold: iPhone 14 and iPhone 14 Pro. In the next period, the share was spread into four models, with iPhone 14 dominated the proportion, with approximately 40% share, followed by iPhone 14 Pro, iPhone 14 Pro Max, and iPhone 14 Plus. In August and September, no single model dominated the sales. All models was spread equally in terms of sales portion.
Started in October 2023, iPhone 14 Plus share shrinked and disappeared in December and January 2024, before it was appeared again with a very small portion in February 2024. Conversely, the shares of iPhone 14 Pro and Pro Max rose until it was dominated the sales proportion gradually. The rose of iPhone 14 Pro and Pro Max’s share reflected by the line that shows it’s trend above the stacked bar chart.
Overall there was a shift in consumer behavior following time after iPhone 14 series released.
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