The given graph details four iPhone 14 models’ share of revenue gained in 2023 and early 2024. Overall, it is noticeable that iPhone 14 and 14 Plus share shrank over time due to two remaining counterparts’ preponderance. Additionally, although the iPhone 14 constituted the most from the beginning, it was soon surpassed by the Pro Max model. iPhone 14 Plus was the least contributor to the total share.
Focusing on the first 4 months, in June 2023 or earlier, iPhone 14 and iPhone 14 Pro were the sole two models sold, representing 65% and 35% respectively. July saw the appearance of new models, but iPhone 14 and 14 Pro were still the primary sources of turnover, accounting for 40% and 25% in that order. Conversely, in August, iPhone 14 Plus and the Pro Max model exhibited a rise in their proportion, from 12% to 26% and from one fifth to 28% in turn, with the latter exceeding the iPhone 14 to claim the first spot. This trend was replicated in September with an expansion in the percentage shared by the Plus and Pro model, caused by a decline in the iPhone 14’s figure.
Looking at the remaining five months, it is notable that iPhone 14 Pro Max solidified the first position by experiencing a 4% rise. While the iPhone 14 bounced back and outstripped its Plus counterparts by 4%, the iPhone 14 Pro’s figure remained unchanged. November and December witnessed the stability in iPhone 14 Pro Max (44%) and an increase in iPhone 14 and 14 Pro’s share, from 28% to 30% and from 22% to 26% respectively. However, their marginal growth resulted in iPhone 14 Plus’s share plummeting to a mere 6% in November and no revenue was earned from this model in December. Similarly, in January 2024, iPhone 14 Pro and Pro Max share boasted a rise in their share, with the former peaking at nearly a half and the latter elevating from one third to nearly 40%. These figures shrank slowly as a result of a minor 2% increase in the other two.