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The image details percentages of online adults in the USA using various websites from 2012 to 2015: Facebook at 67% (2012), 72% (2013), 71% (2014), 72% (2015); Pinterest at 15% (2012), 21% (2013), 28% (2014), 31% (2015); Instagram at 12% (2012), 17% (2013), 26% (2014), 28% (2015); LinkedIn at 20% (2012), 22% (2013), 28% (2014), 25% (2015); Twitter at 16% (2012), 18% (2013), 23% (2014), 23% (2015).
Given the complexity of the image, the above description may not be entirely accurate.
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In contrast, the percentage of humans using Facebook was 67%, and in the year 2013, this number rose gradually to 71%. There was a peak in the number of Facebook users the following year—72%.
In essence, a similar picture was seen simultaneously on other social media.
Pinterest and Instagram increased their initial user base more than twice: from 15% to 31% and from 13% to 28%, respectively. Meanwhile, the indicators for LinkedIn and Twitter increased steadily by 5% to 7%.
Remarkably, after an initial increase in Twitter’s popularity from 16% in 2012 to 23% in 2015, no further growth was seen by the end of the period.
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