The table shows several communication skills that were considered important in 1997 and 2006. These skills were divided into two categories: internal (within the company) and external.
The external communication skills consisted of knowledge of particular products, selling products or services, advising or caring for customers, and dealing with people. 60% and 65% of employers were of the opinion that dealing with people was the most important skill between 1997 and 2006. Meanwhile, in 1997, 36% and 35% said that knowledge and advice were important too, and these numbers rose slightly to 39% and 41% respectively.
On the other hand, within a company, listening carefully to colleagues was considered as the most important, with 38% and 47% in 1997 and 2006. Instructing or training people and analyzing problems together were also essential, and these numbers increased from 25% and 20% to 30% and 26%, respectively.
The external skill, selling a product or service and other internal skills such as persuading or influencing others, making presentations, and planning activities had less importance for the workers.
In conclusion, it is clear that dealing with people and advising or caring for clients are important skills for the workers outside the company. Whereas, listening carefully to colleagues is a crucial skill for those within the company. Other skills were not important for them.