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The image displays a line graph titled 'Market share of three manufacturers of mobile phones', plotting market share as a percentage of sales from 1994 to 2004. For Motorola, the market share percentages were: 32% in 1994, 31% in 1995, 27% in 1996, 24% in 1997, 21.5% in 1998, 19.5% in 1999, 13.5% in 2000, 15.5% in 2001, 17% in 2002, 15.5% in 2003, and 17.5% in 2004. For Nokia, the percentages were: 21% in 1994, 23.5% in 1995, 20% in 1996, 19.5% in 1997, 22.5% in 1998, 27.5% in 1999, 30.5% in 2000, 35% in 2001, 37% in 2002, 36% in 2003, and 30% in 2004. For Sony Ericsson, the percentages were: 11% in 1994, 10% in 1995, 12.5% in 1996, 14% in 1997, 15.5% in 1998, 11.5% in 1999, 10.5% in 2000, 9% in 2001, 7.5% in 2002, 6.5% in 2003, and 9.5% in 2004.
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The graph illustrates the sales proportions of three leading mobile phone brands – Motorola, Nokia, and Sony Ericsson – over the period 1994-2004.
Overall, Nokia and Motorola showed opposite trends, with Nokia increasing sharply and Motorola decreasing, while Sony Ericsson’s stayed mostly stable with small changes. Motorola led the market in the early years, but Nokia overtook it in the late 1990s and stayed on top until 2004, and Sony Ericsson always had the smallest proportion.
Over the ten-year period, Nokia’s market percentage grew noticeably. It began at around 20% in 1994 and increased gradually at first, then rose more quickly after 1998. By 2002, it reached about 35% and stayed at this level until 2004.
Over the period, Motorola saw a clear drop in its market share. In 1994, it held the largest share at nearly 35%, but this steadily fell over the years. The decline was especially sharp between 1998 and 2002, and by 2004, Motorola’s share had fallen to around 10%, marking the lowest point for the company during the decade.
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