In 2005, cinema tickets were the most expensive at £10, while DVDs and legal downloads cost around £6 and £5, respectively. Over time, the price of cinema tickets steadily increased, reaching £15 by 2011. In contrast, the cost of DVDs decreased marginally, dropping to about £4 by the end of the period. Legal downloads, however, saw a significant rise in price, surpassing DVDs in 2009 and peaking at £8 in 2011.
In 2005, DVDs dominated the market with 64% of the share, followed by cinema visits at 30%, while legal downloads accounted for only 6%. By 2011, this trend had shifted. DVDs still held the largest share but dropped to 56%, while legal downloads grew substantially to 26%. Cinema visits also declined, representing just 18% of the market in 2011.
While cinema tickets became increasingly expensive, their market share decreased significantly. Legal downloads gained popularity and market share, reflecting the growing preference for digital content. DVDs, though still dominant, experienced a decline in both market share and cost.