The line graph illustrates the cost of watching films in three main formats: cinema tickets, DVDs, and legal downloads, while the pie charts show the market share of these formats from 2005 to 2011.
Overall, cinema tickets were consistently the most expensive option for watching films. Additionally, renting DVDs remained the most popular choice, although its dominance in the market decreased over time, while legal downloads gained a significant share.
The line graph indicates that cinema tickets were priced at approximately £9 in 2005 and steadily rose to £14 by 2011, making them the priciest option throughout the period. Legal downloads started at £7, making them the second most expensive format, but their cost declined to £3 by 2007 before rising again to around £9 by 2011. DVDs, on the other hand, were the least expensive option at £6 in 2005, experiencing a slight increase to nearly £7 during the middle years and closing at £8 by 2011.
The market share data from the pie charts reveal that renting DVDs accounted for two-thirds of the market in 2005 but dropped to just over half by 2011. In contrast, cinema attendance made up 36% of the market in 2005 but declined to 18% by 2011. Meanwhile, legal downloads saw a significant rise in popularity, increasing their market share from 5% in 2005 to 56% in 2011.