The bar chart compares internet users who shopped online in Australia by age group.
Overall, the percentage of active accounts of three: 15-25; 26-35; 36-45 is higher than the other three. The data suggest that online shopping is becoming popular in Australia particularly among older age groups.
Specifically, in 2007, the 26-35 age group was the highest consumer with more than 30%, followed by the figure of 36-45 with about 26%. The age group 46-55 was higher than that of 15-25, which was double 56-65 and four times higher than the 65+ age group with approximately 5%.
According to 2009 data, the age group 36-45 reported a dramatic increase compared to 2007. The percentage of the 65+ age group was the lowest, similar to the group of 56-65 in 2007. In addition, this age group had the smallest number of active accounts to buy in online shopping during the 2007-2009 period. The percentage of 46-55 is twice as high 65+ which secured the third position from 2007 to 2009.
