The two pie graphs illustrate the variation in online sales in four different marketing areas in New Zealand between 2003 and 2013.
Overall, it is apparent that travel was the most popular sector on online sales in 2003, while film and music took it place in 2013. There were two areas increased among the timeframe which was film/music and books, whereas travel and clothes declined. It is interesting to notice that film/music rose more than half of the original number and was measured in percentage.
There were two areas grew online sales over the 10 years period. To begin with, started at 21% in 2003 and finished at 33%, film/music became the most common item that Kiwi bought from online, which had the highest increase rate among the sectors. Following that, books had a slightly rose, from just under one-fifth to 22%.
In stark contrast, the remaining areas, which are travel and clothes, had decreased by approximately the same percentage. Travel started at 36% which had the highest percentage in 2003 dropped 7% to 29%, and clothes started at just under a quarter fell 8% to less than a fifth in 2013.
