The pie chart above illustrates the total of U.S adult online consumers in 2015, while the second chart displays the consumer behaviour among the adults’ online shoppers.
Overall, the predominant percentage is at 37% picturing that sometimes the adults in the U.S. buy things from e-commerce. Even if they are online shoppers, they prefer to visit a store in order to purchase something. The noticeable thing from the bar chart, we can see that the majority of U.S adults still love to shop in-store even though they are active online shoppers.
In the first chart, the percentage is divided into four categories. Besides the majority, there are people in the U.S. who shop often in a month (28%) and even buy online things every week (15%). However, reaching 20% of the population, there are people who never try to access an electronic marketplace to check out something.
Meanwhile, the second bar chart gives us more detailed information about the shopping media preference. In sum, the majority of online buyers still love to look for things in a market. It is shown from the percentages of three categories that hit above 50% in which the highest level is at around 80%. In contrast, the weekly online client demonstrates an anomaly. They tend to shop online (approximately 60%) rather than go to a physical store (under 40%).