The pie chart illustrates the purchasing habits of U.S. consumers in 2015, while the bar chart provides further insights into their shopping preferences during the same period.
Overall, it is clear that despite a growing interest in e-commerce, a substantial proportion of individuals still favored in-store purchases.
In 2015, the pie chart shows that a significant share of U.S. adults engaged in digital shopping, with 15% making purchases weekly and 28% doing so a few times per month. On the other hand, 20% of people never bought items online, while 37% did so infrequently.
Regarding the bar chart, the highest proportion of direct (in-person) shopping, at 81%, corresponds to those who rarely shop online, followed by 58% who shop monthly, and around 38% making weekly visits to physical stores. In contrast, the figures for online transactions were 18%, 42%, and 61% for these respective categories. On average, 62% of U.S. adults preferred brick-and-mortar shopping, compared to 33% who opted for internet-based purchases.