The pie chart shows the percentage of investing in advertisements by different kinds of media in India from 2012 to 2017.
In the first pie chart, television had spent the most in ads by almost 43%. While Printing media invested around 38%. Outdoor, digital and radio agencies have spent around 5, 6 and 7 percent respectively. Least among those is cinema which is around 1 percent.
Moving on to the second chart, same as before, television industry had spent significant amount of money on ads, which is increased by 2% from 2012, which is now is at 45%. There has been a decrease in the printing industry by 8% since 2012, which is now currently at 30%. Digital media have improved their investment, which now stands at 15%.
Radio in 2017 is at 7% and outdoor media and cinema remained same since 2012 which is revealed at 5%and 1% respectively.