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The image displays five pie charts representing age groups of users on social media platforms in Australia for the years 2011, 2012, and 2013. In 2011, Facebook takes the largest share with 59%, followed by Twitter at 21%, LinkedIn at 10%, Google+ at 5%, and Pinterest at 5%. In 2012, Facebook's share drops slightly to 49%, Twitter rises to 23%, LinkedIn remains at 10%, Google+ increases to 6%, and Pinterest at 12%. In 2013, Pinterest sees the highest growth reaching 38%, Facebook falls to 15%, Twitter to 14%, LinkedIn to 8%, and Google+ to 25%.
Given the complexity of the image, the above description may not be entirely accurate.
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The provided pie charts illustrate changes in the popularity of five different social media platforms in Australia between 2011 and 2013.
Overall, it is clear that Facebook remained the most popular channel throughout the period, despite a significant decline in its market share. In contrast, all other platforms experienced a steady growth in their proportions.
Looking at the data in more detail, Facebook’s share started at 59% in 2011, but it dropped substantially to 38% by 2013. Meanwhile, Twitter, the second most popular choice, saw a gradual increase in its share from 21% to 25% over the three-year period.
Regarding the smaller platforms, Google+ witnessed the most notable growth, with its figures rising from 5% to 14%. Similarly, the proportions for LinkedIn and Pinterest also rose, reaching 15% and 8% respectively by the end of 2013
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