The given pie charts illustrate the changes in global Internet users’ favourite social media platforms over a three-year period from 2011 to 2013.
Overall, almost all the remaining social media platforms recorded upward trends, while Facebook followed the opposite trend. Notably, although Facebook was the only platform showing a downward trend, it remained the most popular platform, whereas Pinterest accounted for the smallest proportion throughout the period.
In 2011, Facebook topped the list at three-fifths of the total, while Google+ and Pinterest shared the lowest figure, at 5% each. Twitter ranked second at 21%, which was twice as high as that of LinkedIn. By 2012, Facebook had fallen by 10 percentage points from its initial figure, in stark contrast to the increasing popularity of the remaining four platforms. Among them, Google+ recorded the most substantial growth, doubling its initial figure.
By 2013, Facebook had continued to decline, reaching only 38%. By contrast, the remaining four platforms all continued to increase. Compared with 2012, the figures increased modestly, ranging from 8% for Pinterest to 25% for Twitter, the second most popular platform.
