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Pie Chart

Band 7+: The pie charts describe the changes in favourite social media platforms of global internet users in 2011,2012,2013

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The image shows three pie charts illustrating the preferred social media platforms among global Internet users from 2011 to 2013. In 2011, Facebook had 47%, Twitter 22%, LinkedIn 21%, Google+ 5%, and Pinterest 5%. In 2012, Facebook usage increased to 49%, Twitter dropped to 19%, LinkedIn decreased to 10%, Google+ rose to 12%, and Pinterest remained at 10%. In 2013, Facebook's preference rose to 52%, Twitter further decreased to 14%, LinkedIn stayed consistent at 11%, Google+ slightly declined to 10%, and Pinterest increased to 13%.
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The given pie charts illustrate the changes in global Internet users’ favourite social media platforms over a three-year period from 2011 to 2013.

Overall, almost all the remaining social media platforms recorded upward trends, while Facebook followed the opposite trend. Notably, although Facebook was the only platform showing a downward trend, it remained the most popular platform, whereas Pinterest accounted for the smallest proportion throughout the period.

In 2011, Facebook topped the list at three-fifths of the total, while Google+ and Pinterest shared the lowest figure, at 5% each. Twitter ranked second at 21%, which was twice as high as that of LinkedIn. By 2012, Facebook had fallen by 10 percentage points from its initial figure, in stark contrast to the increasing popularity of the remaining four platforms. Among them, Google+ recorded the most substantial growth, doubling its initial figure.

By 2013, Facebook had continued to decline, reaching only 38%. By contrast, the remaining four platforms all continued to increase. Compared with 2012, the figures increased modestly, ranging from 8% for Pinterest to 25% for Twitter, the second most popular platform.

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