Band 6+: The table and graph below give information on internet searches in the US between 2004 and 2010. Provide an overview of the information by identifying and describing the key details, and include comparisons where appropriate

The two diagrams demonstrate the data on online look ups in the United States of America from 2004 to 2010.

Overall, the total number of web searches increased significantly after six years. Google’s market share rose remarkably, while those of other search engines declined or stayed unchanged.

From 2004 to 2010, the total number of online queries rocketed nearly four times, from 4.5 million to 16 billion. In the time, Google won users’ mindshare to become the top searching tool. A majority, over 60 percent, of searches are taken via this platform in 2010, compared to 35 percent in 2004.

In contrast, other search engines witnessed a poor performance in capturing users to use their platform. Yahoo’s market share once leveled Google’s in 2004, but eventually dropped to merely 20 percent after the period. Another player, Ask Jeeves, also experienced a fifty-percent fall in their data, and ranked last in the five search engines in 2010.

Finally, the number of searches taken on Microsoft and AOL remained stable, fluctuated around 17 percent and 6 percent, respectively.