The table illustrates a failure of companies marketing spending in different media sectors (TV, Newspaper, Radio, Internet, Sponsorship and Direct mail) in three countries (Australia, South Korea and Brazil).
Overall, what stands out from the table is that Brazil and South Korea showed a notable figures in TV, while Australia indicated the greatest quantity in Newspaper and Internet.
Brazil’s TV spending was more than double that of South Korea (61). However, in another media sectors, such as Internet (3), Sponsorship (4), and Direct mail (1), it exhibited the smallest amounts. In addition, South Korea also was one of the countries which presented a considerable number in TV (27). Nonetheless, in the sectors Sponsorship (12) and Direct mail (12), it demonstrated the largest number.
In comparison to other countries, Australia displayed the greatest figures in sectors Newspaper (23) and Internet (15). Moreover, Australia and South Korea presented the same count in Radio (21). Nonetheless, it showed the least number in TV (25).
