The table illustrates the allocation for advertising in distinct media sectors across three countries: Australia, South Korea, Brazil.
overall, it was Television that stood out from the table, receiving the most significant share from the companies. In contrast, direct media received scant attention from the companies with limited expenditure. Across three countries, South Korea offered the more equal distribution in different media sectors.
Commencing with the three most invested sectors, TV emerged as the top priority for companies in terms of advertising, receiving considerable amount of budget. A staggering amount 61% was spent on TV in Brazil, roughly tripling that 25% and 27% of Australia and South Korea. Moving to newspaper, while Australia and South Korea still maintained the amount of budget (23% and 22%), only 16% was allocated for newspaper in Brazil, marking a contrasting figure. The similar pattern was also observed in Radio, with two initial countries sharing the same budget at 21%, Brazil firms kept decreasing the expenditure percentage to 14%
in terms of three remainng platforms, there was a striking discrepancy in the expenditure that countries firms offered to each sector. In Brazil, the amount only hovered around 2% to 4%, no exceeding than 5%. 16% was separated half equally into sponsorship and direct mail in Australia whereas they received 12% respectively in south korea.
In general, although Brazil cooperation was exhibited to offer limited share to advertisement in different resources, its primary allocation to TV platform outperformed the others. While TV and newspaper were invested the considerable budget, direct email received a moderate amount of money compared to other platforms.